According to the boring definition, he is a radio presenter at Touch FM. But for his fans he is the voice that wakes them up every morning at 6 am and charges them with positive energy for the day. The third time guest at Coventry Conversations Brody Swain talks about his passion for the Sky Blue city and radio as a way of life.
Written by Galya Dimitrova
Spring is upon us and whilst the weather doesn’t feel much like Spring, there is a lot in store to keep you entertained around the Uni as we move through the last term.
Starting with the Coventry Conversations:
Friday 4th May (1pm): The Herbert plays host to a special Coventry City Football Club event in which the fans have the chance to meet CCFC chief-executive after an unsuccessful 2011-2012 season in which Coventry are relegated.
In Coventry, commercial radio only fears the BBC Network giants Radio 1 and – more – Radio 2. BBC Local is considered no contest.
Two commercial radio moguls – Phil Riley, CEO of Mercia FM <http://www.mercia.co.uk/>/Orion, and Steve Orchard, CEO of Touch FM <http://www.102touchfm.co.uk/> – shared a Coventry Conversation as ‘The last men standing in local commercial radio’. The rest have concentrated into quasi national networks – Heart, Capital, Kerrang! and Smooth – to take on the BBC.
Riley and Orchard between them control 15 local radio franchises in the Midlands; they are decidedly local operators, and proudly so. Writes John Mair…