According to the boring definition, he is a radio presenter at Touch FM. But for his fans he is the voice that wakes them up every morning at 6 am and charges them with positive energy for the day. The third time guest at Coventry Conversations Brody Swain talks about his passion for the Sky Blue city and radio as a way of life.
Written by Galya Dimitrova
Spring is upon us and whilst the weather doesn’t feel much like Spring, there is a lot in store to keep you entertained around the Uni as we move through the last term.
Starting with the Coventry Conversations:
Friday 4th May (1pm): The Herbert plays host to a special Coventry City Football Club event in which the fans have the chance to meet CCFC chief-executive after an unsuccessful 2011-2012 season in which Coventry are relegated.
The Media Coventry Conversation this week featured two local radio people who explained how you can get into radio. Tom Reeves, Producer of The JD Show on Mercia and Tim Boswell, Assistant Editor at BBC Coventry and Warwickshire came along and described their route into radio among other things.
Tom started the conversation off with a presentation about getting into radio. He began by explaining that he started out in radio as a tea boy and progressively worked his way up until he got a job working properly on the radio. One of the key things Tom explained was the jobs available on radio. It isn’t all about the presenter. There are three sections to radio, Programming, which includes the presenter, producers, news and online stuff, Commercial, which covers the account executive , creative team and the research people and then Marketing and Events which is as it says.
Written by Alex Maidment
“We are news and sport.” is how Adrian Van Klaveren described BBC Radio 5 Live. Adrian is the controller of both BBC Radio 5 Live and BBC Radio 5 Live Sports Extra. He spoke at a Coventry Conversation about BBC Radio 5 Live and Radio can be successful.
Adrian started off with some facts about radio in Britain and surprised many saying that there are forty-eight million listeners a week. He linked this with the idea that radio, an old medium, still fits into modern life. People have a personal connection with radio and he went on to say that Britain possibly have the best radio in the world.
“You can use it affectively as a secondary activity.” is how Adrian justified the fact that radio still exists in modern life. He described how people can listen to the radio whilst driving, cooking, doing work and all sorts of other scenarios and you can still take all the information in without having to fully interact with it.
Written By Alex Maidment
Phil Riley and Steve Orchard talked about their successes and challenges as they aim to keep commercial radio alive at last week’s Coventry conversation.
Steve Orchard created an air of mystery placing his ear by his bag to check if the content ‘was still alive’ and this certainly kept the audience listening. When he unravelled the mystery item it turned out to be a 1946 Bosch wireless radio given to him by his grandmother when he was still a teenager.
This has been the catalyst that propelled him into radio as he believed the appliance would take him everywhere in the world, in terms of news coverage.
“To own a radio station and run it successfully, you have to indeed be the last man standing as there is a dramatic change in radio listeners and also the competition to get as many people listening to a particular station is fierce’’, said Phil Riley.
This competition has driven quite a number of local radio stations to go national. Smooth FM, which was once a local radio station, has gone national. Heart has also experienced a reduction in its local programme from 10 hours a day to 7 hours and Galaxy, now Capital FM, is hoping to take on Radio 1. Writes Nana-Ama Akpoblu…