University to help boost creative enterprise in the West Midlands

Coventry University will be supporting new and existing creative companies with a business support programme based at the Institute for Creative Enterprise (ICE) on its Technology Park.

Funded jointly by the European Regional Development Fund (ERDF) and Coventry University, the initiative will provide free expert advice, networking opportunities and mentoring services to businesses in the creative industries, and will help enterprising graduates to start up their own companies. The programme is set to draw on the University’s expertise in entrepreneurship, which in 2011 saw the institution awarded the ‘Times Higher Education Entrepreneurial University of the Year’ accolade.

Clare Hudson, project manager for the Creative Enterprise initiative at Coventry University, said: “We’re providing free support to anyone in art, design, performance or media, whether they already run a business or want to start one up.

“A number of support services will be available – including creative mentoring, business advice, workshops and hotdesking space – and the programme will be relevant to everyone from self-employed entrepreneurs to companies with up to 250 employees. We tend to find that creatives want to get advice, inspiration and support from other creatives, so that’s what we’ll be delivering.”

Norman Price, deputy chair of the West Midlands ERDF Local Management Committee said:

“The West Midlands creative industries sector is highly successful with huge potential for further growth. To realise this growth we need to make sure that support is offered at the right level and to the right people. The new ERDF-supported Creative Enterprise project is looking to fill this need by helping existing businesses in the creative industries to improve and test out new technologies, and supporting graduate entrepreneurial ventures of individuals looking to start up a new creative business.

“Building on the strengths of Coventry University’s work with creative industries, one to one support will be on offer helping to really take advantage of the opportunities this industry could bring to the local area.”

Those wishing to find out more about how they might benefit from the project should email Peter McLuskie, co-ordination manager, at


1 Comment

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One response to “University to help boost creative enterprise in the West Midlands

  1. This seems like a good idea – universities and businesses should work closely together and they can both benefit from it. It would certainly help the businesses if universities better understood what they were looking for with graduates.

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