With an unbridled passion for their specialist subjects, it was hard not to be drawn in by Professor Simon Chadwick and Professor David Bailey’s talk.
Jokingly starting off by questioning a student for choosing to support Leeds United, Chadwick made the audience feel at ease instantly. Citing an impressive CV of knowledge within the media, having a doctorate in Sport Business Strategy and being the founder of CIBS – the Centre for the International Business of Sport at Coventry University, Chadwick’s passion for his subject was clear throughout the conversation.
Having diametrically opposed personalities, David Bailey was the epitome of the stereotypical businessman. A regular writer for The Birmingham Post, many of Bailey’s blogs has become front page stories. Writes Sarah- Jayne Collins…
Shockingly, neither of them had a problem with working in the media. Despite that, Chadwick did admit that recently there was an example of a journalist purposely twisting his words to make a good story. In general, however, both had a pleasant relationship with the press and even formed close friendships with some of the press and subject ‘rivals’.
Chadwick explained that the use of social networking site Twitter can, and should be used in a professional nature, advising listeners to pick who they follow carefully.
Explaining that media value is calculated through a complicated multiplatform system, avid listeners were engrossed in the financial values that a ‘simple’ two minute opinion piece could hold. Compare the prices for a two minute advert within the same time slot as your opinion piece to get your value; if you’re lucky enough to get name checked in an editorial piece, the price gets multiplied by three.
When asked do they ever turn down an interview, the answers showed how different their experience of the media has been. Whilst Chadwick declared he would say no ‘if he was busy or paid to give a negative opinion’, Bailey stated he would turn an offer down ‘if it was not his chosen subject’.