Face The Future Conference – Live Blog

16.37 – The innovative MXit application is preferred to both Facebook and Twitter in SA and allows any mobile phone to be turned into a smart phone with access to this new revolutionary social network coming at a negligible cost. 

16.31 – iHub, Nairobi is a great hub of innovation and creativity within Africa for the development and creation of new forms of digital media.

16.30 – Is North Africa becoming the Asia of the continent in terms of restrictions on free-will? Maybe so but by contrast, the continent is experiencing huge growth in new media with respect to both online news content and social media.

Fred Mudhai on the digital future of Africa

16.20 – Alongside change, teamwork and communication are vitally important. Getting along with people from different backgrounds is half the battle. “Cross-discipline teams are vital” says Steve. New multimedia projects requiring a new combination of people with myriad skills held between them is the key to development in new media.

16.18 – Future proofing starts with your ability to adapt to change. Moving people around to develop new skills and gain familiarity with new and existing tools is also key to accepting and welcoming the future. “Change is what it’s all about” believes Steve.

16.16 – “You can’t get the perfect structure in any organisation” says Steve. Your success depends on how the people in the newsroom are organised, how they are led and the culture.

16.15 – Spaces. The way in which people work and interact with each other as a function of how they are organised in the office showed its worth with the re-organisation of the BBC newsroom. “Space is critical,” believes Steve.

16.13 – How can metadata be used? What new products can the BBC news website generate from it? Two questions Steve is posing to his team on searching for that elusive and definitive prediction for the direction online news will take.

16.10 – “Prediction is difficult, especially about the future” as said Neils Bohr. This means future proofing the newsroom will be a truly difficult task.

16.05 – What is the future for newsrooms and for the journalists that work within them? Can we future proof ourselves against change?

Steve Herrman editor of BBC news online on ‘the future?’

15.57 – Does Twitter run the risk of becoming an electronic elite social class? No. Citizen media – a term Judith hates – online in the form of Twitter will ensure that social media doesn’t become an elite online club but.

15.55 – Twitter and other social media allow information to be transmitted to journalists in new ways relative to the past with these new pathways giving lightning fast throughput of information from sources.

15.52 – The Twinterview. A genuine journalistic tool or a complete gimmick? Not a useful tool but not a gimmick either reckons Judith.

15.48 – Having left journalism.co.uk this summer and now studying for a PhD Judith still says Twittering and blogging is still part of her daily routine and believes this shows how versatile a tool social media and Twitter in particular is for the modern journalist.

15.44 – Twitter and using it as a journalists. Useful and useless at the same time? Judith reckons Twitter is vital to media organisations.

 Judith Townend on ‘facing the future’ with Twitter

 15.42 – Should journalists be personalities? Will we lose our objectivity if we do so? Oliver believes raising your profile online is no different from getting a job with the FT and raising your profile that way.

15.37 – Oliver thinks social media is a social enabler but will the obsession with social media lead to a transformation into anti-social media and a loss of people skills? Not according to Oliver. He believes the advent of social media on the mobile device adds to the experience and stands to actively incorporate people in to the situations you experience.

15.31 – Analytics tools are the future of the industry. Twitters new analytics tool will do the job brands pay ad agencies a packet for. Online reputations are the sum of the comments you make, and as such, are an excellent way to engage with people outside of your comfort zone. Oliver’s strategy is to take more risks and be bold. It’s the only way to increase your reputation – you are your own marketing department.

15.29 – Twitter is the key and a spring broad to personal broadcasting as well as an invaluable tool to improve your online reputation. Simple things, such as Google alerts, allow you to see stories breaking almost in real-time and can lead to Oliver’s next point: have a strategy. Strategy is vital to improving your online reputation believes Olly.

15.27 – Information and data is power. Twitter, Facebook and the like allow us to roll back the restrictions of privacy on the personal life providing a move to openness and transparency in an entrepreneurial way.

15.25 – Social networking and media has seen the creation of the personal printing press to an extent with the ability for the individual to blog and give people an insight into their lives.

Making and breaking online reputations – Oliver Snoddy

15.20 – Marc’s business model is obviously proving successful with TheBusinessDesk.com recording profit in such a short space of time. The company has only being in business for just over three years.

15.12 – “It is the quality of the relationship you have with the reader that you are selling to advertisers” says Marc. This aligns with his views on pushing his journalists to become commercially active. “A journalist should be prepared to roll his sleeves up to generate revenue” adds Marc.

15.09 – 90% of regional newspaper income is led by advertising according to Mark. “I don’t think we can have that traditional divide between editorial and commercial departments in the industry anymore” adds Marc. He believes the industry can’t sustain this disjointed nature and relationship.

15.06 – Marc Reeves – Editorial Director of regional business news website TheBusinessDesk.com on the outdated divide between editorial and commercial departments in the newspaper industry.

Marc Reeves of TheBusinessDesk.com

14.35 “We invest in the people to go there and investigate not everyone can do it” says March

If you want to beat the competition try gathering news on twitter!

14.31 Julian says “In addition, we made extra things, you never see on TV, we commissioned the guys to sit and chat about  what it took to get the story. It won’t be shown on TV but it is on the web.”

14.25 Julian March is head of digital sky news, which means he will take care of all the sky news output. Reaching new audiences and bringing them back  by going out on as many platforms as he can.

Inside the Taliban, a great piece of journalism, and it made four fantastic video films getting under the skin of the Talibans.

Julian March – Sky News

For the full account of the speech by Jeff Jarvis follow twitter @CovCons2010 #facethefuture  (due to technical issues)

14.09 Media must be like PEANUTBUTTER, “if you don’t put it out everywhere and stop thinking of yourself as the hub, then no one will see you”

Content is everywhere. “”We think of contest as what we make.. that’s what we do…” We are totally wrong! “Google sees content everywhere, Twitter enables content everywhere.

14.08 We have no clue what media is yet? That’s scary! It’s not about putting articles on a new screen “it’s not that at all, nor is it about doing multimedia, it’s about doing something much more.”

Google and Facebook are not about content they are about connections. “Bear in mind, media is not necessarily about content anymore.”

14.07 A group of Danish Academics at the University of Southern Denmark came up with the idea of the Gutenberg Parenthesis: What does that mean? “They argued that before Gutenberg we were more of an oral culture based on passing things along and remixing them along the way. And then we hit Gutenberg’s age where everything was permanent.. it affected our view of what media is…” Now we’re coming out to the other side of Gutenberg “an area that is as confusing as what going in was” says Jeff. Again… it’s more oral, more collaborative, more remixed and creative.

14.06 He hits the audience with a striking statement : “We have seen nothing yet, the changes we have seen are really the beginning”.  Jeff is not the only one who finds that exciting. We all do.

14.05 Fear not the future – title of Jeff Jarvis’ talk, the author of ‘What Would Google Do?’

“A big giant talking Head”  Jeff says himself via the video link.

Moving on to Jeff Jarvis (Paul Bradshaw is compared to the Jeff Jarvis of UK) We’re about to find out.

14.03 “How do you classify failure?” an audience member asks, “Failure is nothing coming out of an investigation; absolute success is the end result!” replies Bradshaw.

14.00 One failed investigation is the building block for other investigations says Paul in response to his statement “Failure for Free”

 13.56 This site can make some interests far more important than they actually are, Kevin Marsh raises this issue… ”The most interesting investigations on that site are the really small ones” says Bradshaw.

13.55 Question Time! Paul Bradshaw is looking forward to it…

13.51 “You can gather information and publish it at the same time.” Eg. Twitter!  Journalists have their own objectives, but it doesn’t take into account what the user wants… Help Me Investigate is not a site for journalists… but surely journalists are excited about that site. What an amazing creation…

 13.50 Journalism as by-product. “Stories are very important to allow people to quickly hit the ground running.”

 13.48 “Networks are really important… A typical investigation will have about 30 people” says Bradshaw. Help Me Investigate is more like a project management website not a platform for publishing.

13.47 What makes a successful investigation? Needs results to build momentum, needs modularity, it needs to be public (tweeting, blogging) and you need expertise.

13.45 Failure for Free! “You can fail for free.. It’s very low cost” (interesting…)

13.42 This site enables you to INVESTIGATE! How awesome is that for journalists? Bradshaw shows the audience examples of investigations.

13.40 Paul Bradshaw, founder of the investigative site Help Me Investigate… He discusses the site… “Nowhere does it mention journalism”

13.38 Madeleine Atkins addresses the audience. Pleased with what will follow in the conference. Kevin Marsh introduces the first speaker, Paul Bradshaw.

13.30 John Mair welcomes the audience to the 3rd conference of this type, this one , focusing on the FUTURE!



Filed under Live Blogs

2 responses to “Face The Future Conference – Live Blog

  1. where’s the live stream?

  2. Natasha De Silva

    Sorry about the late start to the Live Blog.. technical problem.

    By the way, we thoroughly enjoyed your speech.

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