13. 02 Quick introduction about Tim Lamb was made by Paul Jackson, from the Coventry University’s Business faculty, who described Lamb as an ‘‘excellent medium-fast bowler’’ and recalled one of Lamb’s games against Michael Holding.

13.06 Starting off as a successful cricket player, Tim Lamb commented how lucky he is to continue his professional cricket experience, as now he is the Director of CCPR. He joked that sometimes even his co-workers didn’t appreciate what he was doing, he recalls with a grin on his face about back in the days when he was still playing.

13.08 ‘’We’re about to change our name’’, commented Lamb about CCPR.

13.10 Lamb commented on some of his achievements, such as the setting up of the National Academy  for Cricket, the forming of the women’s cricket team to give women an opportunity at cricket in England and signing up broadcasting contracts with Channel 4 and Sky, which contributed to the revenue.

13.11 CCPR is: ‘’A broad church and represent every sport you have ever heard of and probably you haven’t’’, Lamb stated. He exclaimed: ‘’I love sport for sport sake of it’’.He took a moment to think about the many benefits sport gives to our society, such as keeping kids off the street, keeping them healthy, giving them self-esteem.

13.14 ‘’Sport, love it or hate it, does a fantastic amount of work; it is a unique attraction’’, Lamb revealed his opinion on what sport is. Adding ‘’Competition runs through sport like blood through body’’.

13.15 ‘’Take that uncertainty away and you are left with a soap opera rather than with a sport’’, he said about the uncertainty of a game, arguing that integrity is everything in sport.

13.19 ‘’The consequences of the result are all the same. Doping , cheating, undermine is just not cricket. Cricket is the opposite of what it stands for’’, Lamb gave away on the so-called gentleman’s game.

13.21 Confronted on why cricket players and others in different athletics cheat and use doping, Lamb answered: ‘’The only way for us to win is to do the same too- cheating which is cancerous’’, because winning is uncertain ‘’It was done in order to compete and to win’’.

13.24 ‘’Bookmakers take bets on the sports, but it is the government that knows and controls what is happening’’. The government spends £8 million a year into the National Doping Agency, resulting in the difficulty of exposing who the dopers are.

‘’A much better idea of how to deal with t and tackle it’’, Lamb says about doping and continues his thought by mentioning: ‘’ We have come a long way with anti doping. They will get caught sooner or later if they are taking dopings’’.

13.28 ‘’Should we simply roll our eyes, accept that people are braking rules, or should we stand up and fight’’, Lamb asks the audience.

13.30 ‘’In terms of individual players you must go for the harshest penalties if found guilty’’, he commented on the subject of cheating in sport, giving an example as what is the situation with Pakistan’s cricket players.

13.32 Pakistan takes bribes because they are not as paid as other cricket players around the world, which is not an excuse to Lamb.

13.34 ‘’If one of the members of the family is in trouble, the others should help him; cricket family is very fragile’’, said Tim Lamb.

13.37 ‘’Clearly there are examples of people cheating in UK, but the vast majority play fair’’.

13.45 The CCPR doesn’t distribute funds and represents 96 sports, from which only half of them receive government funding

13.50 ‘The ones being punished may educate people not to fall back into the same tracks’’, argues Lamb about those who break the rules by doping, continuing by saying: ‘’I am very much in favour of harsh penalties’’.

13.52 ‘’Lack of integrity in sport is just as bad as doping in sport’’, he adds up.

13.55 ‘’England has a good chance to win this year. Our team is well operated and captained’’, Lamb finished the Coventry Conversation by giving his opinion on the next cricket games to come.


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