East Meets West

Hangzhou City

Tomorrow, staff and students from Coventry University will set off for a two week working holiday in the Hangzhou region of China. The venture to the Peoples’ Republic has been made possible thanks to Coventry University’s working relations with Zhejiang University of Media and Communication (ZUMC). Last year’s trip focussed heavily on design, and how Western thinking differs to that of the Eastern world; this year, media culture takes centre stage, with particular emphasis on China’s emerging car industry, which is now the world’s top auto market. Throughout the next 14 days, there will be regular up-dates and posts on the CU Today website profiling the various day-to-day activities the 30-strong party will be taking part in.


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