The ‘Harry Potter’ ish News of the Future

FORMER SKY NEWS boss, Nick Pollard argued yesterday that technology is the key factor to determine the future of TV News during the first Coventry Conversation lecture of the season.

Pollard said, “I have a picture of a much more conventional and modern merge: the electronic newspapers, with moving pictures like in Harry Potter, putting on screen just stuff you are interested in” Writes Teo Beleaga

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Given his career Nick Pollard took a chance to take his audience back to the very beginnings of TV News pointing out how technological advances have influenced the way that news is produced and transmitted.

From films of only 8 minutes to video recordings and videotapes to mobile satellites, it has all been about transmission in the world of news bulletins as Pollard wrapped up: “Technology has driven world coverage.”

Pollard gave his views on the 24h news channels saying:

 

“Only big stories are made for 24h coverage and there is a tremendous temptation to fill the rest with analysis. It doesn’t do an awful lot of what you may call real journalism and is very labour intensive.”

He also argued that these news channels are not chosen by the audience for breaking news, newspapers still dominate the big stories.

With an audience filled with anxious new students aspiring for a career in journalism, Nick Pollard didn’t miss the chance to give advice here and there. One thing he mentioned, that should make students confident is:

“Whatever technology you got the most important bit of kit is somebody that knows the story. Someone who is wise, experienced, someone who’s there to observe and report…”

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1 Comment

Filed under E-Buzz

One response to “The ‘Harry Potter’ ish News of the Future

  1. Technological determinism

    Although admittedly technological determinism has routinised newsgathering, news production, archiving and dissemination journalism will for ever need excelling news hounds and bright editors to provide engaging news reports, incrementally updated news bulletins and in-depth analysis.

    Technology certainly helps in speeding up the process of news production to make news reports timely whereas a professional journalist ensures it is objective, contextual, accurate and pluralistic.

    The battle for readership, listenership and audience in a cut-throat market where fragmentation of news consumers is posing a challenge to news providers.

    Against this backdrop the viability of newspapers, radio and television in a globalised economy cannot only be guaranteed by how pioneering and creative they are in either winning back or retaining their news consumers.

    At the end of the day technology matters as it contributes to the economies of scale and enables huge savings due to the fact that digital reproduction cost next to nothing.

    From Shiv Satchit

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