Coventry city: It’s all about the game

THIS IS the first year Play the Game is being held outside the Nordic countries due to the commitment and enthusiasm of Coventry’s bid. In co-operation with Coventry Cathedral, Coventry University has begun hosting the event which expects over 100 speakers, 250 volunteers and around 60 students, writes Marc Johnson.

Hotel accommodation in the city centre is experiencing an expectant surge in bookings as visitors flock to Coventry for the week long world sports conference. Martin Howard, the Manager for Premier Inn Coventry, told CU Today that a quarter of the hotel’s rooms have been taken by Play the Game guests.

“We’ve had guests from Germany, Holland, Sweden, Denmark, in fact from all over the EU, and these are booked for the rest of the week. Thirty out of one hundred and twenty rooms have been booked. The money it’s generating for the city is good,” he said.

Surprisingly, Play The Game isn’t the most popular event drawing tourism to Coventry this week, as almost half of the Premier Inn hotel is catering for Take That pop band fans with tickets to their Circus Live summer tour show at the Ricoh Arena.

It’s a similar story at The Ramada Hotel just outside the city centre which has only seven guests booked under Play the Game but is expecting a busy week due to Take That’s Ricoh concert.

On Wednesday, 10th June, participants are invited on an excursion to Warwick Castle which is followed by dinner at Nailcote Hall in Berkswell, Coventry. The trip will be a social and cultural event to display the host city and its surrounding area as well as traditional English heritage for international guests.


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Filed under Play The Game 2009

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