ANDREE WOODCOCK is Professor of Educational Ergonomics and Design in Coventry University’s School of Art and Design. She is currently director of the Design & Ergonomics Applied Research Group (DEarg). Her work has covered a range of areas related to putting the user back into the design process. This includes working in areas as diverse as Car Design, inclusivity, gender, building design issues and much more. In this lecture, Professor Woodcock discusses the importance of championing the user.