The future of gaming

THE CO-FOUNDER of the Midlands based Blitz Games Company, Philip Oliver, has given a taster to avid gamers as to what they can expect from the games industry over the next three to four years.

Guest speaker at today’s media lecture, Coventry Conversations, Blitz’s Chief Executive revealed changes that, if fulfilled, would bring about some of the biggest advances in the industry’s history to date.

Oliver spoke of how voice recognition technology, 3D gaming and virtual consoles were no longer mere figments of the imagination as advances in technology were bound to make these a production reality.

Initially, Oliver and a number of other games companies were sceptical – with particular concern voiced at the effectiveness and implementation of such technology – but have since been won over.

Despite voice recognition being on the market for over a decade, only now are its benefits being realised and properly utilized.  TomTom is one such company currently using ‘voice address input’ on its latest Global Positioning Systems.

In light of this, Oliver is optimistic about voice recognition and how it can become an integral feature of gaming by enhancing the experiences of the player.

“I sincerely hope and expect to see character interaction,” he said.  “Characters interpreting what you have said and then giving you a sensible response to drive the story forward would be fantastic.”

With more platforms being developed and each one vying for supremacy in the world’s saturated gaming market, Oliver conceded another “format war” is likely, as was the case with Blu-ray and High Definition DVDs.

He suggested that computer software would also begin to emerge more predominantly in working roles, employee training especially, and gave an exclusive viewing of TruSim Avatar.

Blitz Games claims the software, compatible on a PC, handheld device or console, creates effective, immersive and engaging training games using high quality 3D games, techniques and technologies.

The games developer, according to Oliver, has already secured a number of lucrative deals with the Ministry of Defence with programmes comparable to ‘The Interactive Trauma Trainer’.

Commissioned and developed by The Royal Centre for Defence Medicine and Human Factors Integration Defence Technology Centre, it demonstrates the benefits of game based learning for medical staff posted to a conflict zone.

“I passionately believe that using video gaming technology for training purposes will provide interesting scenarios, and ultimately, show just how good the training received actually is,” Oliver explained.

As a result, Blitz Games has managed to successfully diversify into other emerging markets over the years with four brands now under the company umbrella, including Blitz Games, Volatile Games, Blitz Arcade and TruSim.

Oliver is also excited at the prospect of user generated content, made possible by virtual consoles known as ‘Cloud Computing’.  He believes it will “become massive in the future” of gaming development.

Despite the optimism, securing games for market sale have been hampered by contentious ethical and moral issues as of late with certain titles, whereas ideas for new titles and platforms continue to increase.

Subsequently, the working model on which Oliver is keen to implement and follow at Blitz Games is that demonstrated by the Toyko based Nintendo Company Ltd.

He added: “It is all about how you use what resources you have.  Nintendo is a master of capturing the mass market, and the gaming industry has learnt a lot from them.

“Their products are just really good fun, which has transformed the industry’s image so that it is no longer perceived as being ‘nerdy’ and ‘geeky’.”


1 Comment

Filed under E-Buzz, Video/Audio

One response to “The future of gaming

  1. Interesting blog, I’ll try and spread the word.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s