Coventry is known for its automotive heritage and to this day the automotive industry is still thriving in Coventry through the spectacular Automotive design course at Coventry University as well as the well known car manufacturer , Jaguar-Land Rover being situated just down the road and the fantastic Transport Museum in Coventry. With that said, it seems obvious that the best thing to do is celebrate this automotive history and what better way is there to do that than with a lot of beautiful cars spread around for people to see.
Written by Alex Maidment Continue reading
Mr Ferrari PR, Jason Harris, was speaker for yesterday’s Coventry conversation. His presentation was centred on the Crisis Management and the recalls of Ferrari 458 Italia. Mr Jason Harris is the regional manager, communication and he also controls the north Europe, Scandinavian, Dutch as well as the UK market.
He began his presentation addressing the audience over exaggerated and distorted headlines in the newspapers.
They believed that the Ferrari 458 Italia was ‘jinxed’; the ‘thermal incidents’, as Ferrari referred to it, happened consecutively.
Some news papers published headlines such as ‘Top ten Ferrari caught fire’. Mr Harris stated that out of these ten 458 Italia’s only three caught fire. The other seven incidents the cars were involved in were due to accidents and the incompetence of drivers.
The fault was detected as the bonding adhesive used to attach the heat shield to the wheel-arch liner. The glue melts when it is in proximity to very hot temperatures. The wheel-arch coming into contact with the hot exhaust pipe caused the glue to melt, heat up and ignite. The body of Ferrari is designed with aluminium; aluminium under very high temperature melts. Writes Nana Ama Akpoblu…